Summary of Switch

Switch: How to Change Things When Change Is Hard is a non-fiction book written by Chip Heath and Dan Heath. It offers advice on how to create successful change in both professional and personal life. It introduces a three-step method for successfully altering complex systems, which involve focusing on the bright spots, scripting the critical moves and motivating with the subtitle of "finding the Bright Spots, Scripting a Change, and Making it Stick". The Heath Brothers discuss the power of focusing on what works as opposed to what doesn't, and the immense value of small wins to push forward change. Through examples, the authors reveal how successful changes often succeed due to having clear direction, emotional appeal - having stories to tell, as well as playing to incentives and encouraging small wins. Finally, Switch provides advice on the power of having allies when making change. All in all, Switch offers practical advice on how to create successful change for both individuals and organizations.