They buy why you do it from "summary" of Start with why by Simon Sinek
The concept of "They buy why you do it" is based on the idea that people are more likely to be influenced by the underlying purpose or motivation behind a product or service rather than just the features or benefits it offers. When a company or individual is able to clearly articulate their 'why' - the reason they exist or the core belief that drives them - they are able to attract like-minded individuals who share their values and beliefs. This creates a sense of loyalty and connection that goes beyond just a transactional relationship. By starting with 'why', a company or individual is able to tap into the emotional part of the brain that drives decision-making. This is because our actions and decisions are often guided by our beliefs and values, rather than just rational thought. When a customer un...
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