Celebrity endorsements shape our perception of products from "summary" of Brandwashed by Martin Lindstrom
Celebrities have a unique power over our minds when it comes to influencing our purchasing decisions. Their endorsement of products can shape our perception of those products in ways we may not even realize. A celebrity's association with a brand can make us believe that the product is more desirable, valuable, or high quality simply because they are endorsing it. The impact of celebrity endorsements goes beyond just creating awareness for a product. It can also shape our emotional connection to the brand. When we see a celebrity we admire using or endorsing a product, we may subconsciously start to feel a sense of connection with that brand. This emotional connection can make us more likely to choose that brand over others, even if we are not fully aware of th...
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