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Simon Sinek's book emphasizes the importance of starting with why from "summary" of Start With Why by Readtrepreneur Publishing
Simon Sinek's central thesis is that truly successful individuals and organizations always start with "why." By "why," Sinek means the underlying purpose, cause, or belief that motivates their actions. He argues that starting with why, rather than focusing solely on what or how, is what sets great leaders and organizations apart from the rest. This approach allows them to inspire and attract others who share their values and beliefs, creating a loyal following that goes beyond mere transactions or exchanges. Sinek illustrates his point with numerous examples from history and contemporary business, such as Apple, Martin Luther King Jr., and the Wright Brothers. These leaders and organizatio...
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