Customer relationship management is essential for longterm success from "summary" of Principles of Marketing by Dr. Pardeep Kumar
Customer relationship management is a crucial aspect of marketing that cannot be overlooked. Building strong relationships with customers is essential for the long-term success of any business. When customers feel valued and appreciated, they are more likely to remain loyal to a brand and continue making purchases. This loyalty can lead to increased sales and profitability over time. One of the key benefits of customer relationship management is the ability to gather valuable information about customers. By tracking customer interactions and preferences, businesses can tailor their marketing efforts to better meet the needs and desires of their target audience. This personalized approach can help businesses attract and retain customers more effectively than generic marketing strategi...
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