Brands must adapt to unexpected success from "summary" of Accidental Branding by David Vinjamuri
When a brand experiences unexpected success, it can be both a blessing and a curse. On one hand, the sudden surge in popularity can bring in a flood of new customers and revenue. On the other hand, it can also put a strain on the brand's resources and infrastructure, potentially leading to issues with quality control, customer service, and more. In his book "Accidental Branding," David Vinjamuri argues that brands must be prepared to adapt to unexpected success in order to sustain their growth and continue to meet the needs of their customers. Vinjamuri emphasizes the importance of flexibility and agility in the face of unexpected success. Brands that are able to quickly pivot and adjust their strategies in response to changing circumstances are more likely to thrive in the long run. This may involve expandin...
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