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People are drawn to organizations that share their beliefs from "summary" of Start with Why by Simon Sinek

When people are drawn to organizations that share their beliefs, it is because they are naturally attracted to those who think, act and communicate in a similar way. This is because humans are social beings who seek connection and belonging with others who share their values and principles. When individuals find a community or organization that aligns with their beliefs, they feel a sense of camaraderie and purpose that fulfills their deep-seated need for connection. This concept is rooted in the idea that people are more motivated by a sense of belonging and shared values than by external rewards or incentives. When individuals feel a strong sense of connection to an organization, they are more likely to be loyal, committed, and engaged in their work. This is because their beliefs are in harmony with the organization's mission, vision, and values, creating a sen...
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    Start with Why

    Simon Sinek

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