Humanize your brand with why from "summary" of Start with why by Simon Sinek
The concept of "Humanize your brand with why" is a powerful idea that can transform the way a company connects with its customers. By understanding the fundamental reason why the company exists beyond just making a profit, a brand can create a deeper emotional connection with its audience. This connection is based on shared values and beliefs that go beyond the product or service being offered. When a company is able to clearly articulate its "why" - its purpose, cause, or belief - it can attract customers who share those same values. This alignment creates a sense of loyalty and trust that goes beyond a typical buyer-seller relationship. Customers become advocates for the brand, not just because of what it sells, but b...
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