Brand loyalty can be manufactured from "summary" of Buying In by Rob Walker
Manufactured brand loyalty is not a myth or a trick; it is a reality. Companies have long understood the power of creating a sense of loyalty to their brand among consumers. By employing various marketing strategies and tactics, companies can instill a deep connection between consumers and their brand, leading to repeat purchases and positive word-of-mouth. One of the most effective ways to manufacture brand loyalty is through storytelling. By creating a compelling narrative around their brand, companies can tap into consumers' emotions and create a sense of connection and identity. Through storytelling, companies can make their brand more relatable and relevant to consumers, leading to a stronger sense of loyalty. Another way companies manufacture brand loyalty i...
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