Maintaining a consistent message is key to crisis response from "summary" of Spin by Michael S. Sitrick
When a crisis strikes, it is crucial to remember that every word matters. In the heat of the moment, it can be tempting to deviate from your planned message or even contradict yourself. However, this can only serve to further escalate the situation. In times of crisis, consistency is key. Maintaining a consistent message not only helps to reassure stakeholders, but it also avoids confusion and prevents the spread of misinformation. When the public is bombarded with conflicting information, trust is eroded, and the crisis can quickly spiral out of control. By sticking to a carefully crafted message, you can control the ...
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