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Focus on solving real problems from "summary" of The Innovation Book by Max Mckeown

When it comes to innovation, it's easy to get caught up in the excitement of new ideas and possibilities. However, it's important to remember that the ultimate goal of innovation is to solve real problems. This means focusing on identifying and addressing the challenges and needs that exist in the world around us. By keeping our attention on solving real problems, we can ensure that our innovations have a meaningful impact and provide value to society. One of the key principles of focusing on solving real problems is simplicity. In order to effectively address a problem, it's important to break it down into its simplest components and understand the root cause. By simplifying complex issues, we can develop more targeted and practical solutions that are easier to implement and more likely to succeed. In addition to simplicity, clarity is also essential when focusing on solving real problems. Clear communication and understanding are key to effectively identifying and addressing the core issues at hand. By being clear about the problem we are trying to solve and the desired outcome, we can avoid confusion and ensure that our efforts are directed towards the right objectives. Logical sequencing is another important aspect of focusing on solving real problems. When tackling a complex issue, it's crucial to follow a logical sequence of steps in order to develop a coherent and effective soluti...
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    The Innovation Book

    Max Mckeown

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