Data security is a top concern from "summary" of Data Driven: Harnessing Data and AI to Reinvent Customer Engagement by Tom Chavez,Vivek Vaidya,Chris O’Hara
In today's digital age, where data is the new currency, ensuring the security of that data has become paramount. With the increasing amount of personal and sensitive information being collected and stored by companies, the risk of data breaches and cyber attacks looms large. Customers are becoming more conscious of how their data is being used and are demanding greater transparency and protection. Any mishandling of data can lead to a loss of trust and reputation damage for businesses. This is why data security is a top concern for organizations across industries. From financial transactions to personal preferences, data is the foundation on which businesses build their customer engagement st...
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