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The technician mindset is common among small business owners from "summary" of The E-Myth Revisited by Michael E. Gerber
The technician mindset is all too common among small business owners. These entrepreneurs are usually experts in their field, whether it be baking, plumbing, or accounting. They have honed their craft through years of experience and hard work, and they take great pride in the quality of their work. This pride can lead them to start their own business, believing that their technical skills will be enough to make the venture successful. However, what these small business owners fail to realize is that running a business requires more than just technical expertise. It requires a different set of skills - skills that many technicians lack. For example, they may not have the financial acumen to create a budget or manage cash flow effectively. They may struggle with marketing and sales, unsure of how to attract and retain customers. They may find it challenging to delegate tasks and manage employees, preferring to do everything themselves. As a result, these small business owners often find themselves overwhelmed and burnt out. They work lo...
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