Aim to become a proficorn – a profitable and enduring unicorn from "summary" of Startup to Proficorn by Rajesh Jain
To truly understand the concept of a proficorn, one must first grasp the essence of what it means to be a unicorn in the business world. Unicorns are companies that have reached a valuation of over a billion dollars, often through rapid growth and disruption of traditional industries. While becoming a unicorn is certainly an impressive feat, it is not without its challenges and risks. Many unicorns have struggled to maintain their growth and profitability over the long term, leading to their eventual downfall. On the other hand, a proficorn is a different breed of company altogether. A proficorn aims not only to achieve profitability but also to sustain that profitability over the long term. This means focusing not just on rapid growth and market share, but on building a solid foundation that can weather the inevitable storms that come with running a business. Proficorns prioritize sustainable growth and profitability, rather than chasing the elusive goal of unicorn status a...
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