Influencer marketing can help reach new audiences from "summary" of Principles of Marketing by Dr. Pardeep Kumar
Influencer marketing plays a crucial role in helping businesses expand their reach to new audiences. By collaborating with influencers who have a strong following and credibility in a particular niche, brands can tap into the influencer's audience and introduce their products or services to a wider demographic. These influencers have built a loyal and engaged following over time, making them trusted sources of recommendations and advice. When influencers promote a brand or product, their followers are more likely to pay attention and consider trying out the recommended products. This can help brands gain visibility and credibility among new audiences who may not have been awar...
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