Always deliver more than expected from "summary" of Selling the Invisible by Harry Beckwith
When clients hire a service provider, they have certain expectations in mind. These expectations are based on past experiences, recommendations, and the promises made during the selling process. However, exceeding these expectations is what truly sets a service provider apart. It is not simply about meeting the client's needs but going above and beyond to surprise and delight them. One way to deliver more than expected is by anticipating the client's needs before they even realize it themselves. By truly understanding the client's business and objectives, a service provider can proactively suggest solutions and offer value-added services that the client may not have considered. This level of attentiveness and foresight demonstrates a deep commitment to the client's success and fosters a sense of trust and loyalty. Another way to exceed expectations is by consistently delivering exceptional quality in every interaction. Whether it is responding to an email promptly, providing regular updates on a project, or delivering a final product that exceeds specifications, every touchpoint with the client is an opportunity to showcase excellence. By consistently raising the bar and delivering top-notch service, a service provider can build a reputation for reliability and excellence that sets them apart from the competition. Additionally, going the extra mile in terms of customer service can leave a lasting impression on clients. This could mean providing personalized recommendations, offering flexible payment options, or simply taking the time to listen and address any concerns the client may have. By treating every client interaction as an opportunity to create a positive and memorable experience, a service provider can turn satisfied clients into loyal advocates who are eager to recommend their services to others.- Delivering more than expected is not just about providing a service—it is about creating a lasting and meaningful relationship with the client. By consistently exceeding expectations, a service provider can demonstrate their commitment to the client's success, build trust and loyalty, and create a reputation for excellence that sets them apart in a crowded marketplace. Ultimately, exceeding expectations is not just good business practice—it is the foundation for long-term success and growth.
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