Monitor and respond to social media mentions from "summary" of The New Relationship Marketing by Mari Smith
To effectively engage with your audience on social media, it is crucial to stay aware of what is being said about your brand online. By monitoring social media mentions, you can gain valuable insights into how your audience perceives your brand and identify any issues or concerns that need to be addressed. This involves keeping an eye on mentions of your brand name, products, or services on various social media platforms, as well as monitoring relevant keywords and hashtags. Responding to social media mentions in a timely and appropriate manner is equally important. When customers reach out to you on social media, whether it be with a question, comment, or complaint, it is essential to acknowledge their communication and provide a helpful respon...
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