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Tailor your message to fit your audience's needs and interests from "summary" of The Art of Public Speaking, PowerWeb and Topic Finder by Stephen E. Lucas,Susan M. Zaeske
When preparing a speech, it is essential to consider the needs and interests of your audience. This means taking the time to understand who they are, what they care about, and what they hope to gain from your presentation. By tailoring your message to fit their specific needs and interests, you can increase the likelihood that they will be engaged and receptive to your ideas. One way to do this is by conducting research beforehand to gather information about your audience. This could involve talking to people who will be attending your speech, reviewing demographic data, or even conducting surveys or focus groups. The more y...
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