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Adapt your communication style to match your audience from "summary" of Secrets of Power Persuasion by Roger Dawson

Understanding your audience is crucial for effective communication. Every individual comes with different backgrounds, experiences, and preferences that shape how they perceive messages. Recognizing these differences allows for a tailored approach that resonates more deeply. Start by gauging the audience's level of knowledge on the subject matter. A technical presentation requires a different style than a casual discussion. When addressing experts, use jargon and detailed data; with laypeople, simplify your language and focus on core concepts. This ensures that your message not only reaches but is also understood clearly. Consider the emotional state and values of your audience. Are they enthusiastic, skeptical, or indifferent? Adj...
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    Secrets of Power Persuasion

    Roger Dawson

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