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Stay focused on your objectives from "summary" of Secrets of Closing the Sale by Zig Ziglar
When you go out to make a sale, it's crucial to have a clear understanding of your objectives. What are you trying to achieve? What is the end goal you have in mind? Keeping your objectives at the forefront of your mind will help guide your actions and decisions throughout the sales process. It's easy to get distracted or lose sight of your goals when you're in the thick of a negotiation. There may be temptations or obstacles that come your way, but it's important to stay focused and not lose sight of what you set out to accomplish. By keeping your objectives in mind, you can maintain a sense of purpose and direction, which will ultimately help you close the sale. One common mistake that...
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