Focus on longterm relationships from "summary" of How I Raised Myself From Failure to Success in Selling by Frank Bettger
In selling, it is crucial to focus on building long-term relationships with customers. This means going beyond just making a sale and instead, investing in the customer's needs and preferences. By taking the time to understand their requirements and providing personalized solutions, salespeople can create a loyal customer base that will keep coming back. One key aspect of focusing on long-term relationships is the ability to listen actively to customers. By truly hearing what the customer is saying and paying attention to their concerns, salespeople can tailor their approach to meet the customer's specific needs. This not only helps in making a sale but also in building trust and rapport with the customer. Another important...
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