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Developing rapport with customers is essential for sales success from "summary" of The Psychology of Selling by Brian Tracy
Establishing a strong connection with your customers is the cornerstone of effective selling. This connection, known as rapport, is the foundation upon which successful sales are built. Without rapport, even the most persuasive arguments and compelling sales pitches may fall on deaf ears. Rapport is established through genuine interest in the customer as an individual, not just as a potential sale. It is about building a relationship based on trust, respect, and understanding. By taking the time to listen to your customers, you demonstrate that you value their opinions and concerns. This simple act of listening can go a long way in building rapport and establishing a sense of trust between you and your customer. In addition to listening, effective com...
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