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Stay focused on your objectives from "summary" of Secrets of Closing the Sale by Zig Ziglar
When you go out to make a sale, it's crucial to have a clear understanding of your objectives. What are you trying to achieve? What is the end goal you have in mind? Keeping your objectives at the forefront of your mind will help guide your actions and decisions throughout the sales process. It's easy to get distracted or lose sight of your goals when you're in the thick of a negotiation. There may be temptations or obstacles that come your way, but it's important to stay focused and not lose sight of what you set out to accomplish. By keeping your objectives in mind, you can maintain a sense of purpose and direction, which will ultimately help you close the sale. One common mistake that salespeople make is allowing themselves to be swayed by the customer's objections or demands. While it's important to address these concerns, it's equally important to stay true to your objectives. Don't let the customer's needs overshadow your own goals. Instead, find ways to meet both your objectives and the customer's needs in a mutually beneficial way. Another key aspect of staying focused on your objectives is maintaining a positive mindset. It's easy to get discouraged or frustrated when things don't go as planned, but it's important to stay optimistic and keep pushing forward. Remember why you set out to make the sale in the first place and use that as motivation to stay on track.- Staying focused on your objectives is essential for success in sales. By keeping your goals in mind, avoiding distractions, staying true to your purpose, and maintaining a positive attitude, you can increase your chances of closing the sale and achieving your desired outcomes.
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