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Sales success is achieved through building a strong personal brand from "summary" of The Psychology of Selling by Brian Tracy
The key to achieving success in sales lies in the development of a strong personal brand. This concept is rooted in the idea that customers are more likely to buy from individuals they know, like, and trust. By building a strong personal brand, sales professionals can establish themselves as experts in their field, gain credibility with customers, and differentiate themselves from the competition. Building a personal brand involves creating a unique and authentic identity that resonates with customers. This can be done through consistent messaging, professional appearance, and a stron...
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