Audio available in app
Credible sources enhance the stickiness of a message from "summary" of Made to Stick by Chip Heath,Dan Heath
One of the key factors that determines whether a message will stick in the minds of an audience is the credibility of its source. When a message comes from a source that is perceived as trustworthy and reliable, it is more likely to be remembered and believed. Credible sources lend authority and legitimacy to a message, making it more persuasive and compelling. People are more inclined to pay attention to and internalize information that is backed by experts, reputable organizations, or individuals with relevant experience and knowledge. In a world where information...Similar Posts
Use transitions to guide your audience through your speech
Transitions play a crucial role in connecting ideas and guiding the audience through a speech. They help maintain a coherent fl...
The internet offers vast amounts of information
The internet is a vast repository of information that is easily accessible to anyone with an internet connection. With just a f...
Personalidade influencia na forma como nos comunicamos
Our personality plays a significant role in the way we communicate with others. It influences the way we express ourselves, the...
Influence can be subtle but profound
The power of influence lies not just in its overt manifestations, but also in its subtle and nuanced forms. These subtle influe...
Social identity shapes how individuals see themselves in relation to others
Social identity is a fundamental aspect of human psychology that influences how individuals perceive themselves in relation to ...
Overcoming objections is important in persuasion
In order to be successful in persuading others, one must be able to effectively address and overcome objections that may arise ...
Prioritize customer satisfaction
The ultimate goal of any salesperson should be to focus on the needs and satisfaction of the customer. By prioritizing customer...
Manipulation can be subtle
Manipulation can be subtle. It doesn't always manifest in overt forms like threats or ultimatums. Sometimes, it creeps in slowl...
Social proof influences decisionmaking
The idea that social proof plays a significant role in influencing decision-making may seem intuitive, but its impact is profou...
Assertiveness is a valuable communication trait
Assertiveness is a valuable communication trait because it allows individuals to express their thoughts, feelings, and needs in...