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Credible sources enhance the stickiness of a message from "summary" of Made to Stick by Chip Heath,Dan Heath
One of the key factors that determines whether a message will stick in the minds of an audience is the credibility of its source. When a message comes from a source that is perceived as trustworthy and reliable, it is more likely to be remembered and believed. Credible sources lend authority and legitimacy to a message, making it more persuasive and compelling. People are more inclined to pay attention to and internalize information that is backed by experts, reputable organizations, or individuals with relevant experience and knowledge. In a world where information...
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