Good marketers tell authentic stories that resonate with their audience from "summary" of All Marketers are Liars by Seth Godin
In the world of marketing, authenticity is key. People are more likely to connect with a brand or product if they believe the story being told is genuine. This is where good marketers excel - they have the ability to craft stories that resonate with their audience on a deep, emotional level. These stories are not fabricated or embellished, but rather they are rooted in truth and honesty. When a marketer tells an authentic story, they are able to create a sense of trust with their audience. Consumers are savvy and can easily spot when they are being fed a line. By being genuine and transparent, marketers can build a loyal following o...
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