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People are more likely to listen to experts in a given field from "summary" of O Poder Da Persuasão by Robert B. Cialdini

When we find ourselves in unfamiliar territory, we naturally look to others who possess knowledge and expertise in that particular field. This is because we believe that these experts have spent the necessary time and effort to understand the complexities of the subject, making them reliable sources of information. We tend to trust their judgment and value their opinions, as we assume that they have a deeper understanding of the topic than we do. Experts are seen as authorities in their respective fields, and their opinions carry weight and credibility. This is why people are more likely to listen to and be persuaded by experts when it comes to making decisions or forming opinions. Experts are able to provide valuable insights, offer solutions to problems, and present information in a way that is easy to understand a...
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    O Poder Da Persuasão

    Robert B. Cialdini

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