Building rapport and trust with customers is essential from "summary" of Secrets of a Master Closer by Mike Kaplan
To be a successful closer, you must understand the importance of building rapport and trust with customers. This is the foundation upon which successful sales interactions are built. Without a solid relationship based on trust and rapport, it is nearly impossible to convince a customer to make a purchase. When you take the time to connect with a customer on a personal level and show genuine interest in their needs and concerns, you are laying the groundwork for a successful sale. Customers are more likely to trust someone who they feel understands them and is looking out for their best interests. Building rapport and trust requires active listening and empathy. By listening carefully to what a customer is saying and showing that you understand their ...
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