Summary of Purple Cow

Purple Cow by Seth Godin is a book about marketing for entrepreneurs who want to stand out from the crowd. Godin encourages businesses to be remarkable in order to gain attention and reach their target market. He shares advice on how to differentiate your business, from branding and mission statements to finding your unique voice and message. Godin also encourages readers to take risks, be innovative and be willing to stand out, no matter how outrageous it may seem. He also emphasizes the importance of doing things differently and being proud of standing out from the competition. The book provides useful strategies for marketing and business growth that will help readers get noticed and grow their business.