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Cultivate a culture of excellence from "summary" of Purple Cow by Seth Godin

To create a culture of excellence within your organization, you must first understand what excellence means to you. It's not just about doing things well, but about doing them exceptionally well. Excellence is about standing out from the crowd, being remarkable, and creating something truly remarkable. To cultivate a culture of excellence, you must set high standards for yourself and your team. Mediocrity is not acceptable when you are striving for excellence. Set clear goals and expectations, and hold yourself and others accountable for meeting them. It's not enough to simply do what is required of you - you must always be looking for ways to go above and beyond. Encourage innovation and creativity within your organization. Excellence is not about following the status quo - it's about pushing boundaries and thinking outside the box. ...
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    Purple Cow

    Seth Godin

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