Use persuasion techniques ethically from "summary" of Psychology of Selling by Brian Tracy
When it comes to persuading others, it is crucial to always do so with honesty and integrity. Many salespeople make the mistake of using unethical persuasion techniques to try and get what they want. However, this is not a sustainable or effective way to build long-term relationships with customers. In fact, using unethical persuasion techniques can often backfire and damage your reputation in the long run. Instead, focus on building trust with your customers by being transparent and honest in your interactions. By demonstrating your expertise and genuinely caring about the needs of your customers, you can persuade them to make a purchase without resorting to manipulative tactics. Remember that the goal is not just to make a sale, but to create a satisfied and loyal customer who will return to you in the future. One way to ethically persuade othe...
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