Marketing communication aims to create awareness and influence purchase decisions from "summary" of Principles of Marketing by Dr. Pardeep Kumar
Marketing communication plays a crucial role in the success of a business by creating awareness about the products or services offered and influencing consumers' purchase decisions. It serves as a channel through which companies can communicate with their target audience and convey information about their offerings. By utilizing various communication tools such as advertising, public relations, sales promotions, and social media, businesses can effectively reach out to their potential customers and build brand awareness. The primary goal of marketing communication is to generate interest in the products or services being offered and convince consumers to make a purchase. Through strategic messaging and targeted campaigns, companies can showcase the value proposition of their offerings and differentiate themselves from competitors. This helps in creating a positive perception of the brand in the mi...
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