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Offer competitive pricing from "summary" of How to Sell Anything to Anybody by Joe Girard
When it comes to selling, one of the most important factors to consider is pricing. If your prices are too high, customers will simply go elsewhere. On the other hand, if your prices are too low, you may not make enough profit to sustain your business. That's why it's crucial to offer competitive pricing that strikes the right balance between value and affordability. Competitive pricing means setting your prices at a level that is in line with what your competitors are charging. This doesn't mean undercutting them at every turn – it means offering a fair price that reflects the quality and value of your products or services. By doing so, you show customers that you are serious about providing them with a good deal. When customers see that you are offering competitive pricing, they are more likely to trust you and see you as a reliable business partner. They will feel confident that they are getting a fair deal a...
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