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Define your objective for a focused message from "summary" of Presenting to Win by Jerry Weissman
To deliver a successful presentation, it is essential to determine the purpose of your message. Before you even start crafting your content, you must define your objective clearly in your mind. This objective will serve as the guiding light for your entire presentation, ensuring that every word and slide is focused on driving towards a specific goal. When you have a clearly defined objective, your message becomes more focused and impactful. Your audience will be able to grasp the essence of your presentation quickly and easily, leading to a more engaging and persuasive delivery. Without a defined objective, your message may become diluted, unclear, and ultim...
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