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Address objections proactively to build credibility from "summary" of Presenting to Win by Jerry Weissman
When you present information to an audience, you must anticipate and address objections before they are even raised. By proactively addressing potential concerns or doubts, you demonstrate thorough preparation and a deep understanding of your subject matter. This not only shows your audience that you are well-prepared and knowledgeable, but also builds credibility and trust. Addressing objections proactively allows you to control the narrative and shape the conversation in a way that aligns with your message and goals. By acknowledging and refuting potential objections before they are even voiced, you preemptively address doubts and reservations that may arise in your audience's minds. This proactive approach demonstrates your foresight and ability to think critically about your topic. When you address objections before they are rais...
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