We make decisions based on emotions from "summary" of Predictably Irrational, Revised by Dan Ariely
Humans are emotional beings. We like to think of ourselves as rational creatures, making decisions based on logic and reason. However, the truth is that our emotions play a significant role in the choices we make. This may come as a surprise, as many of us believe that we are in control of our decisions. We like to think that we carefully weigh the pros and cons of each choice before making a rational decision. But the reality is that our emotions often guide our decision-making process more than we realize. When faced with a decision, our emotions can cloud our judgment and lead us to make choices that may not always be in our best interest. Emotions such as fear, happiness, anger, or sadness can influence our decisions in subtle ways, causing us to veer off course from what we initially set out to do. This can be seen in various aspects of our lives, whether it's choosing what to eat for dinner, what to wear to work, or how to spend our money. Consider the example of a person shopping for a new car. They may have done extensive research, comparing different models, reading reviews, and calculating costs. However, when they walk into t...
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