We make decisions based on emotions from "summary" of Predictably Irrational, Revised by Dan Ariely
Humans are emotional beings. We like to think of ourselves as rational creatures, making decisions based on logic and reason. However, the truth is that our emotions play a significant role in the choices we make. This may come as a surprise, as many of us believe that we are in control of our decisions. We like to think that we carefully weigh the pros and cons of each choice before making a rational decision. But the reality is that our emotions often guide our decision-making process more than we realize. When faced with a decision, our emotions can cloud our judgment and lead us to make choices that may not always be in our best interest. Emotions such as fear, happiness, anger, or sadness can influence our decisions in subtle ways, causing us to veer off course from what we initially set out to do. This can be seen in various aspects of our lives, whether it's choosing what to eat for dinner, what to wear to work, or how to spend our money. Consider the example of a person shopping for a new car. They may have done extensive research, comparing different models, reading reviews, and calculating costs. However, when they walk into the dealership and see their dream car in their favorite color, their emotions may take over. The excitement and desire they feel in that moment can outweigh all the rational thoughts they had before. They may end up making a decision based on their emotions rather than the logical reasoning they had initially planned. This phenomenon is not limited to big decisions like buying a car; it can also affect our daily choices, such as what to eat for breakfast or whether to hit the snooze button on our alarm clock. Our emotions can influence these seemingly insignificant decisions, leading us to make choices that may not align with our long-term goals or values. Understanding the impact of emotions on our decision-making process is crucial if we want to make more informed choices. By recognizing how our emotions can sway us, we can take steps to mitigate their influence and make decisions that are truly in our best interest. It's essential to be mindful of our emotions and consider how they may be shaping our choices, whether big or small. This self-awareness can help us make more rational decisions and lead to better outcomes in the long run.
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