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Novelty: newness grabs attention from "summary" of Gatilhos mentais by Gustavo Ferreira
Novelty is a powerful trigger that can be used to captivate attention. When something new is introduced, people's curiosity is immediately piqued. This is because the human brain is wired to notice and pay attention to anything out of the ordinary. Novelty stands out in a sea of familiarity, making it a highly effective way to grab someone's attention. Whether it's a new product, a unique idea, or an innovative approach, novelty has the ability to cut through the noise and make a lasting impression. It has the power to spark interest and curiosity, drawing people in and compelling them to learn more. This is why incorporating elements of novelty in your messaging can be a game-changer when it comes to capturing attention and standing out from the...
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