We are easily swayed by decoys and anchors from "summary" of Predictably Irrational, Revised by Dan Ariely
Consider for a moment the following scenario: you are in the market for a new laptop, and after browsing through several options, you come across two models that catch your eye. The first model is reasonably priced at $800 and has decent specifications, while the second model is a premium option priced at $1200 with superior features. Now, imagine that a third model is introduced into the mix. This third model is almost identical to the premium model in terms of specifications but priced at a staggering $2000. This model, known as the decoy, is strategically placed to make the premium model seem like a better deal in comparison. In this situation, the presence of the decoy has a significant impact on your decision-making process. The $1200 premium model, which initially seemed expensive, now appears more attractive and justifiable when compared to the exorbitantly priced decoy. Your perception of value has been subtly manipulated by the mere presence of an irrelevant op...
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