We are easily influenced by framing from "summary" of Predictably Irrational, Revised by Dan Ariely
When it comes to making decisions, we may think that we are rational beings who carefully weigh all the pros and cons before coming to a conclusion. However, the reality is far from this ideal. We are often influenced by the way information is presented to us, a concept known as framing. Framing refers to the way in which information is presented or framed in order to influence our decisions. The way a decision is framed can have a significant impact on the choices we make. For example, when a choice is presented in a positive light, we are more likely to view it favorably and make a decision that aligns with that positive framing. In one study, participants were given the option of receiving a discount for paying with cash or incurring a surcharge for paying with a credit card. The majority of participants chose the cash discount option. However, when the same choice was f...
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