The power of free is hard to resist from "summary" of Predictably Irrational, Revised by Dan Ariely
We often believe that we are in control of our decisions and actions. However, the reality is that our behaviors are heavily influenced by external factors, such as the presence of free items. The mere presence of something being offered for free has a powerful effect on our decision-making process. It is hard for us to resist the allure of getting something for nothing, even if it is something we may not have wanted or needed otherwise. The concept of "The power of free is hard to resist" highlights the irrationality of human behavior when it comes to free items. We tend to assign a higher value to items simply because they are free, even if they have no intrinsic value to us. This phenomenon can be seen in various aspects of our lives, from promotional giveaways to buy-one-get-one-free deals. When we are faced with a choice between a free item and a discounted item, we are more likely to choose the free item, even if the discounted item offers better value for money. This is because the word "free"...
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