Use metaphors and analogies to simplify complex ideas from "summary" of O Código da Persuasão by Christophe Morin,Patrick Renvoise
When faced with the challenge of explaining complex ideas, it is essential to find ways to make them more accessible and understandable to your audience. One highly effective technique for achieving this is the use of metaphors and analogies. By comparing a complex concept to something more familiar and relatable, you can simplify it and help your audience grasp its meaning more easily.
Metaphors and analogies serve as bridges between the known and the unknown, allowing you to connect abstract ideas with concrete examples that people can easily visualize and understand. For example, if you are trying to explain a complicated scientific theory, you could use a metaphor comparing it to a well-known phenomenon in nature, making it more relatable and easier to comprehend.
By using metaphors and analogies, you can also evoke emotions and create mental imag...
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