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Likable individuals are more likely to gain favor and influence over others from "summary" of Influence by Robert B. Cialdini
One of the key principles explored is the idea that individuals who are perceived as likable have a greater ability to sway others in their favor. This likability factor plays a crucial role in influencing others' opinions and decisions. People are naturally drawn to those they find agreeable, friendly, and pleasant to be around. As a result, likable individuals are more likely to gain favor and wield greater influence over others. Likability is a powerful tool that can be leveraged in various situations to achieve desired outcomes. When someone is likable, they are viewed more positively, which can lead to increased trust and rapport with others. This trust and rapport, in turn, can pave the way for greater influence and persuasion. Likable individuals are able to connect with others on a deeper level, making it easier for them to sway opinions and garner support for their ideas. In social interactions, lik...
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