Brands can create a sense of community among consumers from "summary" of Buying In by Rob Walker
The idea that brands have the power to foster a feeling of belonging among their customers is a compelling one. By cultivating a sense of community around their products or services, companies can tap into a fundamental human need for connection and shared identity. This can be achieved through various means, such as creating spaces for like-minded individuals to come together, whether in person or online, around a common interest or passion. In today's digital age, social media platforms have become a key tool for brands looking to build communities around their offerings. By creating branded content that resonates with their target audience and encourages interaction and engagement, companies can create a virtual gathering place where customers can connect with one another and w...
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