Summary of Positioning: The Battle for Your Mind

Positioning: The Battle for Your Mind is a book by Al Ries and Jack Trout that explains the concept of positioning and how to use it to get your company and its products noticed in a competitive market. The authors describe how positioning is the key to successful marketing and explain how marketing campaigns should be designed to appeal to the right target audience. They discuss how to choose the right words and images to effectively differentiate your product and how to leverage the power of media to spread your message. They also explore how to use positioning to brand your product and how to create situations that encourage customers to remember your product over the competition. Positioning: The Battle for Your Mind provides readers with a clear understanding of how to position their products to stand out in their market and increase sales.