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People don't buy what you do, they buy why you do it from "summary" of Start with Why by Simon Sinek
The concept that people don't buy what you do, they buy why you do it is rooted in the fundamental way our brains are wired. When we communicate starting with the why, we speak directly to the part of the brain that controls decision-making and behavior. This is because the why is what inspires us, it is the purpose, cause, or belief that drives everything we do. When a company or individual leads with their why, they are able to attract like-minded individuals who believe what they believe. These are the people who will become loyal customers, advocates, and supporters because they resonate with the underlying purpose behind the what. It is this emotional connection that drives loyalty and long-term relationships. On the other hand, when a com...
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