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Brands that effectively position themselves can build longlasting relationships with their customers from "summary" of Positioning: The Battle for Your Mind by Al Ries,Jack Trout
To build long-lasting relationships with customers, brands must effectively position themselves in the minds of consumers. By creating a distinct and compelling position in the market, brands can differentiate themselves from competitors and establish a strong connection with their target audience. Positioning is not just about promoting a product or service; it is about shaping how consumers perceive a brand in relation to others in the market. Brands that successfully position themselves are able to communicate a clear and consistent message that resonates with their customers. This message should highlight the unique value proposition of the brand and address the specific needs and desires of the target audience. By consistently reinforcin...
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