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Using persuasive language can influence others' decisions from "summary" of O Poder Da Persuasão by Robert B. Cialdini

Persuasive language has a remarkable power to shape the decisions and actions of others. By carefully selecting our words and framing our messages in a compelling way, we can effectively sway people towards our desired outcomes. This ability to influence others through language is a fundamental aspect of human communication, rooted in our social nature and desire to connect with and persuade others. When we use persuasive language, we tap into psychological principles that can trigger automatic responses in people's minds. For example, the principle of reciprocity suggests that when we give something to others, they feel obligated to reciprocate. By using language that emphasizes generosity or favors, we can subtly influence others to act in our favor. Similarly, the p...
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    O Poder Da Persuasão

    Robert B. Cialdini

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