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Develop a sense of urgency in your pitch from "summary" of Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff
To capture and hold attention, you need to create a sense of urgency in your pitch. This urgency should convey to your audience that they need to act now. By doing so, you force them to focus on your message and take immediate action. Urgency makes people pay attention and act quickly, which is crucial in making your pitch successful. To create urgency, you need to highlight the consequences of not acting promptly. This will make your audience realize the risks of delaying a decision. By emphasizing the negative outcomes of inaction, you push your audience to make a choice sooner rather than later. Urgency forces people to confront the consequences of procrastination, making it harder for them to ignore your pitch. Incorporating time constraints into your ...
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