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Addressing counterarguments can strengthen persuasive messages from "summary" of Persuasão by Maytê Carvalho
When crafting a persuasive message, it is crucial to anticipate and address potential objections that the audience may have. By acknowledging and refuting counterarguments, the persuader demonstrates a thorough understanding of the topic and shows respect for the audience's intelligence. This approach not only strengthens the credibility of the message but also increases the persuasiveness of the overall argument. Ignoring counterarguments can weaken a persuasive message, as it leaves room for doubt and skepticism to creep in. When an audience senses that their concerns are being dismissed or overlooked, they are less likely to be receptive to the persuader's point of view. By contrast, engaging with counterarguments head-on shows a willingness to engage with opposing viewpoints and can help build trust with the audience. Moreover, addressing...
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